What is Giving at Work
Giving at work refers to the charitable contributions of money [payroll deduction, employer matching funds and workplace fundraising activities], personal time and personal skills [volunteering] and in-kind support by employees and their employers. Many employers choose to enhance their giving at work initiatives with broader business-related community activities such as formal sponsorship engagements and cause–related marketing.
For employers, offering giving at work campaigns connects them with the communities where their employees and customers live, and demonstrates their commitment to values apart from “the bottom line.” Many times giving at work campaigns can be linked to overall business strategy and positioned as part of the business’s overall community engagement programs.
For employees, giving at work is easy, especially when spread out through a number of pay periods. Donors give with confidence because participating charities have been reviewed and qualified.
For charities, the giving at work campaign can function as a teaching place for generosity in giving. Encouraging young employees to make their first contributions may lead to future generosity. Giving at work campaigns also offer additional chances to communicate and present mission, capabilities and results.
Giving at work:
- Encourages employee and community engagement with business organizations
- Increases donated resources into the community through a cost-effective and impactful process
- Generates additional unrestricted general operating funds for participating nonprofit organizations
- Results in many cases with larger contributions per individual than might be given in “one shot.” $10 per pay period could total $260, an amount higher than most contributions resulting from other fundraising methods
- Raises support at a lower cost than would be possible if every charity had to contact each worker individually by mail or phone